The success of your business depends greatly on the success of your marketing. Getting your key messages, product features, and brand identity out into your industry market helps to drive engagement and sales – but we don’t all have millions to invest in this marketing.
So, how do you come up with innovative marketing on a shoestring budget?
Do You Need Big Bucks to Deliver Great Marketing?
Big marketing budgets are usually the sole preserve of large corporations with deep pockets and large bank reserves. But it’s more than likely that your business doesn’t have huge budgets to spend on marketing. And this is why it’s more important to have good ideas than big budgets.
5 Ways to Be Original with Your Marketing
Be 100% Clear On Your Marketing Goals
To create innovative and original marketing without a big budget, it’s important to be 100% clear about what you want your marketing campaign to achieve. What are your goals? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, make sure these objectives are specific, measurable, achievable, and time-bound, to get the very best results.
Do Something Different From Your Competitors
Knowing what your competitors are doing helps you pivot and develop something measurably different. Pay attention to their social media, website, blog posts, and above-the-line marketing. They may be helping educate your audience, can you do something that takes advantage of this but sets you apart?