We all know the importance of social media for your company’s marketing and brand awareness. But the world of social media is constantly changing.
A number of new Twitter-a-like social media platforms have popped up and they are vying to become the new social platform of choice. So, do you add these new channels to add into the marketing mix?
Which new social apps are worth considering? Let’s take a look:
Threads
Threads is a social media platform launched by Meta in mid-2023. It’s a text-based conversation app that’s closely linked to Instagram, also owned by Meta. Users can log in to Threads using their Instagram account and post text updates, images, and videos up to 5 minutes in length and even short voice messages. The user experience is not unlike Twitter but feels less polarised than the ‘X’ incarnation of Twitter.
Mastodon
Mastodon is a decentralised social media platform made up of independent servers organised around specific themes, topics, or interests. People can join servers, follow each other, engage in conversations, and do all the usual things you’d expect to do on a social network like Twitter. Unlike Twitter, Mastodon is not owned by a single company – it’s a decentralised network, run from a network of independent servers, making it more independent and less prone to censorship and bias.